Overview / نظرة عامة Sprints / السبرينتات Stack / التقنية Content / المحتوى Dashboard / لوحة التحكم
MISSION ACTIVE — COHORT 1

The Complete Digital Ecosystem for GW × JIC
Engineering Management

A 14-day, 12-sprint deployment delivering battle cards, employer intelligence, objection playbooks, CRM, automation, analytics, and full campaign infrastructure.

0/12 Sprints Delivered
0 Anchor Employers
0 Objections Covered
0 Message Templates
0 n8n Workflows
●●● Full Analytics

System Architecture

From ad click to enrollment — every touchpoint tracked, every lead enriched, every decision data-driven.

🌐
Landing Page
📊
Plausible
🗄️
CRM
n8n
📈
Metabase
🔍
PostHog

Executive Summary

What Was Built

In 14 days, we architected and deployed a complete digital go-to-market ecosystem for JIC's exclusive Kingdom-wide onboarding rights to GW's M.S. in Engineering Management. The system spans strategy (battle card, employer map, objection playbook), outreach (120 templates, 6 ad storyboards, info-session script), infrastructure (CRM schema, 3 n8n workflows, landing page), and intelligence (KPI dashboard spec, lead magnet outline, MOU template).

Why It Matters

Vision 2030 has detonated demand for engineering leaders across NEOM, Red Sea Global, Roshn, Qiddiya, AlUla, and the entire PIF portfolio. Saudi Arabia needs engineering managers — not just engineers. JIC holds the exclusive pathway to a top-tier U.S. master's degree designed for exactly that transition. This ecosystem turns that exclusivity into enrolled students.

Day 1
Battle Card
Day 5
CRM + Workflows
Day 10
Ads + Content
Day 14
Dashboard Live

12 Sprints. 12 Deliverables.

Every sprint is a mission-critical component of the enrollment engine.

SPRINT 01

⚔️ Battle Card

ICP definitions, value propositions, competitive landscape, pricing.

SPRINT 02

🏛️ Top-50 Employers

Region-by-region breakdown of PIF-backed and sovereign champions.

SPRINT 03

🛡️ Objection Playbook

25 objections × counter-arguments with proof points and regional variants.

SPRINT 04

💬 120 Templates

Email, WhatsApp, LinkedIn — cold, warm, nurture, re-engagement.

SPRINT 05

🌐 Landing Page

Astro + Tailwind, RTL, bilingual, conversion-optimized, Plausible-tracked.

SPRINT 06

🗄️ CRM Schema

EspoCRM + Twenty schemas with Lead, Company, Activity, KPI entities.

SPRINT 07

n8n Workflows

Lead enrichment, multi-channel nurture, KPI capture + dashboard feed.

SPRINT 08

🎬 Info-Session Script

45-min webinar script + 6 short-form storyboards for TikTok/Reels.

SPRINT 09

🤝 MOU Template

Corporate sponsorship MOU — full, partial, cohort options. PDPL-compliant.

SPRINT 10

📊 Lead Magnet

Saudi Engineering Leadership Index 2026 — 15-20 page gated report.

SPRINT 11

🎯 Ad Creative Brief

Google Ads, Meta, Snapchat, TikTok — keywords, copy, targeting, budgets.

SPRINT 12

📈 KPI Dashboard

Plausible traffic, PostHog funnels, Metabase SQL dashboards, alerts.

View All Sprints →

Impact & Results

🔓

100% Open Source

Every tool, every workflow, every line of schema is OSS. No proprietary black boxes.

🚪

Zero Lock-in

Port every component to a new server in under 30 minutes. You own the data, the code, the destiny.

🛡️

PDPL Compliant

Saudi Personal Data Protection Law built into CRM schema, MOU, and all data flows.

🌐

Fully Bilingual

Every page, every template, every dashboard — Arabic + English, switchable instantly.

🇸🇦

Kingdom-wide

Central, Western, Eastern, Northwest, South — 5 regions, 50 employers, full coverage.

Real-time Analytics

Plausible + PostHog + Metabase + n8n alerts = full visibility into the enrollment engine.

Ready to Launch Cohort 1?

The ecosystem is deployed. The funnels are built. The only variable left is execution.

jic-gw@mission-control:~$
$ ./launch-cohort1.sh --region=all --partners=50
# Loading battle card...
# Loading employer map (50 anchors)...
# Loading objection playbook (25 counters)...
# Loading 120 message templates...
# Initializing CRM + n8n workflows...
# Analytics dashboards online.
$ _
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